OUR PRODUCTS
The founder retires. The know-how stays.
When a business changes hands, the keys, the books and the contracts are handed over. What the owner knows usually isn't. NaarksRelais captures it in a few guided interviews and gives the buyer an operations playbook and a bilingual AI assistant that answers the way the founder would.
Book a free knowledge checkSee how it works
WHY IT MATTERS
A business can be sold in a day. Thirty years of know-how can't be written down in one.
Every business runs on things nobody ever wrote down: which supplier to call when a delivery is late, which client wants a phone call before any change, how to price a rush job. When the owner retires, that knowledge leaves with them, and the buyer learns it the hard way.
Knowledge in one head
Suppliers, pricing rules, seasonal peaks and client habits live in the owner's memory, not in any system.
Clients notice
A missed habit or an unannounced change can cost a loyal client in the first months after a sale.
Buyers carry the risk
Buyers and their lenders are asked to trust a business whose most valuable knowledge isn't in the data room.
Owners worry about legacy
Many owners hesitate to sell because they fear what they built won't survive without them.
Quebec businesses expected to change hands within five years.
For a typical NaarksRelais engagement, from first interview to handover.
A week of the owner's time. We do the rest.
Interviews, playbook and assistant in French or English.
Source for the 50,000 figure: Repreneuriat Québec, Étude nationale du repreneuriat, June 2025.
HOW IT WORKS
From the owner's memory to the buyer's pocket, in four steps
We do the interviewing, writing and building. The owner talks about the business they know best, and the buyer receives everything ready to use on day one.
Free knowledge check
A 30-minute call to map the business, the sale timeline and the knowledge most at risk.
30 minutes, freeGuided interviews
Recorded conversations by topic: daily operations, suppliers, clients, pricing, people and seasons.
4 to 10 sessionsBuilt and checked
We turn the interviews into the playbook, the relationships map and the AI assistant. The owner checks the key answers.
About 2 weeksHandover
A session with the buyer to show them everything, then follow-up support to fill any gaps with the owner.
Up to 90 days of supportWHAT THE BUYER RECEIVES
Everything the founder knows, ready to use
Examples below use Boulangerie Lavoie, a fictional bakery from our demo.
Ask the founder, any time
The new owner and their team ask questions in plain words, the way they would ask the founder in the back office. The assistant answers from the owner's own interviews, in French or English, and shows which interview each answer comes from.
- Answers in the language of the question, French or English
- The source interview shown under every answer
- Says plainly when the founder didn't cover something, instead of guessing
- Remembers the conversation, so follow-up questions make sense
Ask out loud, on the shop floor
Hands full of dough or a delivery at the door? Tap the microphone, ask the question out loud and listen to the answer. It works on a phone, a tablet or a computer, with nothing to install.
- Speak your question in French or English
- Answers read aloud in the language you asked in
- Type instead whenever you prefer
- Add it to your phone's home screen like an app
The business, written down at last
A structured guide to how the business really runs, written from the interviews and checked by the owner. It's the reference the buyer's team will reach for in the first months, and it stays useful long after.
- Daily, weekly and seasonal routines
- Suppliers, ordering habits and backup options
- Pricing rules and the reasons behind them
- The owner's lessons learned, in their own words
- Downloadable and printable as a PDF
Keep the clients and suppliers who matter
Relationships are often the most valuable part of a business, and the easiest to lose. The map shows the clients, suppliers, staff and partners who matter most, with the habits, history and expectations behind each one.
- Main clients, suppliers, staff and service providers
- How each prefers to be contacted
- What to avoid, and why
The founder's own voice, kept for good
Every interview is kept as a recording and a transcript, organised by topic. When a detail matters, the buyer can go back to exactly what the founder said, and how they said it.
- Recordings and transcripts for every session
- Organised by topic and searchable
- A lasting record of the founder's story for the family, the buyer and the team
Try it yourself
Ask Denis, a fictional baker who has just retired, about his suppliers, prices or busiest season. Type or speak, in French or English.
FEATURES
All the features, at a glance
Guided interviews
Structured, recorded sessions led by an experienced interviewer, at the owner's pace.
Founder AI assistant
Answers questions about the business from the owner's own words, any time of day.
Voice questions and answers
Ask out loud and hear the answer, or type if you prefer.
French and English
Interviews, playbook and assistant in either language, mixed if needed.
Source on every answer
Each answer shows the interview it came from, so you can check it.
Honest about gaps
When the founder didn't cover something, the assistant says so instead of inventing an answer.
Operations playbook
Routines, suppliers, pricing and lessons, organised by topic and printable.
Key relationships map
The clients, suppliers and people who matter, and what each one expects.
Interview archive
Recordings and searchable transcripts of every session.
Phone, tablet or computer
Works in any modern browser and installs on the home screen like an app.
Private and confidential
Each business gets its own private, password-protected assistant, covered by a confidentiality agreement.
Follow-up sessions
When the buyer finds a gap, we go back to the owner and add the answer.
WHO BENEFITS
Good for everyone around the deal
A business that comes with its know-how is easier to sell, easier to finance and easier to run.
Owners selling
Pass on what you built, not just what you own.
- A better-documented business to present to buyers
- Fewer calls after the sale
- A lasting record of your story and your methods
Buyers taking over
Run the business with the founder's know-how from day one.
- Answers when the founder isn't there
- Keep key clients and suppliers through the transition
- Train new staff faster
Advisors and lenders
Brokers, accountants, notaries and lenders.
- A stronger file to present and to finance
- More confidence for buyers about life after the sale
- A concrete next step to offer clients preparing a sale
PRICING
Fixed prices, agreed upfront. No hourly billing.
Choose the package that fits the size of the business and the timeline of the sale. Every package starts with a free knowledge check, so you know exactly what you will get before you commit.
30-minute knowledge check: CAD 0
We map the business, the sale timeline and the knowledge most at risk, and recommend the right package. No obligation.
ESSENTIALS
$4,500 CAD
One-time, fixed price
- 4 guided interviews
- Operations playbook
- Interview archive with transcripts
Best for small businesses that mainly need the know-how written down.
COMPLETE
$9,500 CAD
One-time, fixed price
- 8 guided interviews
- Founder AI assistant, with voice
- Operations playbook
- Key relationships map
- Interview archive with transcripts
- 90 days of follow-up support
- First year of assistant hosting included
Best for most sales: the buyer gets everything, ready on day one.
TRANSFER PLUS
From $14,000 CAD
Quoted after the knowledge check
- Everything in Complete
- 2 key staff members interviewed too
- Help finding a buyer through NAARKS business matchmaking
- First year of assistant hosting included
Best for larger businesses, or owners who also need a buyer.
Included in every package
- Free 30-minute knowledge check
- Interviews in person or by video, in French or English
- A fixed price and a handover date agreed upfront
- The owner reviews key content before handover
- Confidentiality agreement
- Everything delivered to the buyer in a handover session
Ongoing and optional services
Only if you need them. We always agree the price with you before starting.
$99 CAD / monthbilled monthly
Quoted per session
Quoted separately
Brokers, accountants, notaries and lenders: recommend NaarksRelais to clients preparing a sale. Ask us about our partner programme.
Become a partnerPrices in Canadian dollars, plus applicable taxes (GST/QST).
QUESTIONS
Common questions
Who usually pays for NaarksRelais?
Most often the seller, because a business that comes with its know-how is easier to present to buyers. Sometimes the buyer pays, or the cost is shared as part of the deal. We can work with either side.
How much of the owner's time does it take?
About 1 to 2 hours a week for around six weeks. Interviews are conversations about the business the owner knows best, in person or by video, at times that suit them.
When is the best time to start?
As early as possible, ideally before the sale closes, while the owner is still running the business. We can also work during a transition period after the sale, as long as the owner is available for interviews.
Who can use the AI assistant?
The new owner and the people they choose, such as managers or key staff. Each business gets its own private, password-protected assistant. Nobody else can see it.
What if the assistant doesn't know the answer?
It says so plainly instead of guessing, and suggests adding the question to a follow-up session. During the 90 days of support in the Complete and Transfer Plus packages, we go back to the owner and add the answer.
Is the information kept confidential?
Yes. Every engagement is covered by a confidentiality agreement. Interviews, documents and the assistant are only shared with the people agreed with you.
Does it replace a transition period with the owner?
No, it makes it go further. A transition period ends; the playbook, the archive and the assistant stay with the business, and keep answering after the owner has moved on.
Which languages are available?
French and English. The owner can be interviewed in one language and the buyer can ask questions in the other.
Can I try it before deciding?
Yes. Try the live demo with Denis, a fictional retired baker, and book a free 30-minute knowledge check to see how it would work for your business.
Who builds NaarksRelais?
Naarks Consulting, a software, IoT and AI company based in Brossard, Quebec, with more than 19 years of experience building business software and system integrations.
Your know-how shouldn't retire with you.
Book a free 30-minute knowledge check. We'll show you what NaarksRelais would capture for your business and which package fits, with a fixed price agreed upfront.
Book a free knowledge checkSee pricing